According
to Oslo Symposium, the working definition of sustainable consumerism is “the use of services and
related products which respond to basic needs and bring a better quality of
life while minimizing the use of natural resources and toxic materials as well
as emissions of waste and pollutants over the life cycle of the service or
product so as not to jeopardize the needs of future generations.” Globalization
and capitalism can be seen as both a positive and negative driver in this
phenomenon. It’s negative because people are wanting to always try to get more
for their dollar. They will not necessarily consider purchasing what is
considered more sustainable. But it is positive because it drives businesses to
find new creative ways to be sell more sustainable products and services. The
consumer might be able to purchase a more sustainable product brought in from
some other location because of globalization.
Green
washing is when companies trick consumers into believing their products are
healthier by using false advertising. I would be willing to pay a premium for
some
foods labeled “organic”, “local”, and “fair-trade”. I try to buy organic foods when I eat the
entire food. For example, I would buy organic blueberries because you eat the
entire blueberry. But I would not buy organic oranges because you peal the peel
off. I like visiting mom and pop stores when I am close to them. But usually I
just visit Gulf Coast Town Center. I can’t justify wasting gas to drive further
to a store that sells products that are a little bit better than what you find
at Gulf Coast. If everyone has this same mindset, the ramifications are that
the mom and pop stores will eventually go out of business.
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